The mission of IVDP, I.P. is to promote the control of the quality and quantity of Port wines, regulating the production process, and the defence and protection of the Douro and Port denominations of origin and the geographical indication of the Douro Region.
Thus, IVDP, I.P. promotes an image of international prestige for Port and Douro denominations of origin and seeks to increase the value perceived by the consumers based on strong product differentiation in accordance with the concepts of denomination of origin and the region’s “terroir”.
In formal terms, and as established by Decree-Law No. 47/2007 of 27 February, IVDP, I.P.:
a) proposes the strategic orientation and implements winegrowing production policy for the Demarcated Region of Douro by ensuring knowledge of the entire production and trade structure, including export activity, and actions which are delegated to it by the Instituto da Vinha e do Vinho, I.P. (Vine and Wine Institute).
b) promotes convergence of production and trade interests in defending the general interests of RDD, regulating, controlling and supervising the production and marketing of wines produced in the RDD, and ensuring the portfolio of plots of vines in the region, monitoring the counting of grape-growers by carrying out appropriate checks to this end and specifying any necessary remedial action;
c) monitors, promotes and defends the RDD denominations of origin and geographical indication and the other wine and wine products produced, developed in or passing through the RDD;
d) carries out investigations of misdemeanours and applies the penalties to offences detected by its departments or other agencies, over which it has jurisdiction;
e) promotes the adoption of best practice in viticulture and in technological development.
It should be highlighted that IVDP, I.P. current structure is the result of the merger by the incorporation of the Comissão Interprofissional da Região Demarcada do Douro (CIRDD) (Inter-professional Commission of the Demarcated Region of Douro) into the former Instituto do Vinho do Porto (IVP), plus the assumption of new responsibilities performed until then by the Casa do Douro (CD) (Douro House).